You don’t get a second chance to make a first impression.
Here at WCG, we understand that some stories are better understood if experienced. In this blog, we’d like to share a tool we use to implement the “you gotta see it to believe it” philosophy – it’s called the FAM (familiarization) trip. WCG worked with the Collier County tourism bureau on
Trends to Shape Content Marketing in 2017
If you haven’t planned out every marketing task for 2017, consider these trends. And even if you have filled out your editorial calendars, take a look. Content marketing is evolving fast (it’s digital – fast is a given). You need to be building not just for next year, but for 2018 and beyond.
Wilson Creative Group CEO Peggy Wilson Named CBIA Marketing Director of the Year
Peggy Wilson, founder and CEO of Wilson Creative Group (WCG), a full-service marketing, advertising and public relations agency in Naples, was named Marketing Director of the Year at the 26th annual Sand Dollar Awards ceremony presented by the Collier Building Industry Association’s Sales and Mark
Your Brand’s Relationship to PR
The role public relations plays in a brand’s story is critical to its overall development. Sometimes people wonder how public relations differs from marketing and advertising; where does marketing end and public relations begin? And vice verse. While not all marketing agencies provide public relat
The Saga Continues
This week at WCG was like any other week. We showed up, strategized, collaborated, and ultimately, dominated by creating awesome brand elements for our respected clients. Yet, in many ways, everything about this week was completely different. Why, you ask? It’s because now we’ve officially moved
Wilson Creative Group Wins 12 Sand Dollar Awards
Ad Agency President Peggy Wilson Named Marketing Director of the Year Naples, Florida (September 27, 2016) – Wilson Creative Group (WCG), a full-service marketing, advertising and public relations agency based in Naples, earned 12 awards during the 26th annual Sand Dollar Awards ceremony presented
Wilson Creative Group Expands — Signs Long-term Lease to Triple Agency’s Office Space
Award-winning advertising and marketing agency expands to Shoppes at Vanderbilt Wilson Creative Group, a full-service advertising and public relations agency, has signed a five-year lease for a 3,200 square foot office space located at the Shoppes at Vanderbilt in Naples. The new location triples th
Wilson Creative Group Wins Two EXCEL Awards at SEBC
Southeastern Building Council hosts premier regional building industry trade show providing the latest in residential and commercial construction products and services. Wilson Creative Group, an award-winning advertising and marketing firm based in Naples, added two more prestigious honors to its po
Bringing Businesses Together
Market segmentation. What is it? Market segmentation is finding your target audience by grouping people together based on similar interests and needs. Think of your favorite brands. Many brands have the goal to find their fit within the market. This may seem like businesses are putting themselves in
Oh, The Places You’ll Go!
This lady–Our fabulous spring AND summer intern, Kayla Korbel. We’re so proud of you and your eagerness, curiosity, quiet confidence, intellect and thirst to learn more. We can’t believe next week is your last week–gonna miss you tons! You’re going to do great things and we loo