The Voice
Find your voice. It’s something we’ve all been told to do. In our personal lives, all it really means is for us to discover the space we feel most comfortable and confident in… and OWN IT! Now apply this notion to business. Or better yet, branding. All the best brands have a distinct voice. Th
The Blueprint for Success
What is a blueprint? Well, to most of us it’s one of those cool looking maps with all of the exact dimensions and measurements architects use to guide them through a project. Sure, blueprints are traditionally used for building, but we’d like to argue that all successful projects have a blue
Darretta Joins Wilson Creative Group
NAPLES, Fla. (May 25, 2016) – Jeannine Darretta has joined the team at Wilson Creative Group, a full-service advertising and marketing agency, as Creative Director. In her new position, Darretta leads project campaigns including print, television, radio, Internet and digital media; develops innova
The Signs of Summer
It’s almost here. What? Summer, of course. In Southwest Florida, we’re extremely lucky to experience beautiful weather all year round, yet on June 20th (the official start to summer), a new and important season will begin for us here at Wilson Creative Group. We call it the strategy season, and
Enjoy the Marathon
With the upcoming summer Olympic games in Rio this August, we got to thinking: if advertising were a sport, which would it be, and why? Consider the options. How about volleyball? No, too sandy; too messy. What about gymnastics? Eh, too many flips. Track and field? How about long distance running? Y
A Bird in the Hand
We’ve all heard them. Better yet, we’ve spent our creative energies trying to avoid using them, or even worse, becoming one. Of course, we’re talking about clichés. You know, the stuff seemingly wise the first time you hear it, but then when you try to break it down, it doesn’t really apply
The Future You
Offering lectures on a variety of subjects, Ted Talks have become a hub of inspirational content. While the subject matters they present are usually interesting and useful, we recently came across one of particular brilliance: Draw Your Future, by Patti Dobrowolski In its absolute simplest form, Pat
Demonstrating Value
Picture this: it’s your tenth wedding anniversary. You buy your significant other a bouquet of flowers. You come home, give them the flowers and say, “happy anniversary!” Nice, right? Well, now picture this: It’s your tenth wedding anniversary. You buy your significant other a bouquet of flo
Wilson Creative Group Wins Multiple Sand Dollar Awards
Wilson Creative Group (WCG) was the proud recipient of eight Sand Dollar Awards at the Collier Building Industry Association’s 25th Anniversary Gala on Saturday, Sept. 26th. Hosted at the Ritz Carlton Tiburon in Naples, WCG took home the most agency awards for the second straight year. The awards
Wilson Creative Group Named Agency of Record for Seaglass at Bonita Bay
Wilson Creative Group, an award-winning advertising marketing and communications agency, today announced that the company has been selected as the agency of record for Seaglass at Bonita Bay, a 26-floor, 120-unit luxury high-rise tower to be built by Ronto Group within the Bonita Bay community in Bo